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    <title>BCBS.com: Transparency &amp; Consumerism</title>
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    <description>The latest information about Transparency &amp; Consumerism from BCBS.com.</description>
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    <title>Wal-Mart offers 90-day prescriptions for $10, cuts prices of over-the-counter medicines</title>
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    <description>...discounted prescription drug program to offer 90-day supplies for $10 and add several women's' medications at a discount. It also said it would lower the price of more than 1,000 over-the-counter drugs. The move marks the third phase of a company program that began in 2006 and has saved customers more than $1 billion, Wal-Mart said. With the expansion, the company began filling prescriptions Monday for up to 350 generic medications at $10 for a 90-day supply at Wal-Mart,...&lt;img src="http://feeds.bcbs.com/~r/TransparencyConsumerism/~4/284174038" height="1" width="1"/&gt;</description>
    <pubDate>Mon, 05 May 2008 00:00:00 -0400</pubDate>    
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    <title>Anthem Blue Cross And Blue Shield Introduces Industry's Most Comprehensive Transparency Initiative To Wisconsin </title>
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    <description>Anthem Blue Cross and Blue Shield in Wisconsin announced today the launch of its industry-leading transparency initiative in northeastern Wisconsin.&lt;img src="http://feeds.bcbs.com/~r/TransparencyConsumerism/~4/281465318" height="1" width="1"/&gt;</description>
    <pubDate>Wed, 30 Apr 2008 10:03:00 -0400</pubDate>    
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    <title>Blue Cross And Blue Shield Of Florida Invites Floridians To Step Up To The Microphone And Talk Health Care</title>
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    <description>Blue Cross and Blue Shield of Florida on April 21 launches 'The Power of the Human Voice,' an Internet-based initiative to record the conversation and debate among Floridians about health care experiences and how to improve them.&lt;img src="http://feeds.bcbs.com/~r/TransparencyConsumerism/~4/275411520" height="1" width="1"/&gt;</description>
    <pubDate>Mon, 21 Apr 2008 09:35:00 -0400</pubDate>    
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    <title>BlueCross BlueShield of Tennessee Recognizes Baptist Women's Hospital</title>
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    <description>BlueCross BlueShield of Tennessee has designated Baptist Memorial Hospital for Women as the first facility in the Centers for Comprehensive Women's Care (CCWC) program.&lt;img src="http://feeds.bcbs.com/~r/TransparencyConsumerism/~4/274755164" height="1" width="1"/&gt;</description>
    <pubDate>Fri, 18 Apr 2008 11:30:00 -0400</pubDate>    
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    <title>WellPoint Appoints Kevin R. Hayden As President Of State Sponsored Business</title>
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    <description>WellPoint, Inc. (NYSE:WLP) today announced the appointment of Kevin R. Hayden as president of its State Sponsored Business division, effective April 21, 2008.&lt;img src="http://feeds.bcbs.com/~r/TransparencyConsumerism/~4/274755165" height="1" width="1"/&gt;</description>
    <pubDate>Fri, 18 Apr 2008 10:55:00 -0400</pubDate>    
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