BCBS.com: BlueTV Webcasts

Pathway to Covering America

Wed, 23 Jan 2008 00:00:00 -0500

The Blue Cross and Blue Shield Association will unveil its new strategy to cover the uninsured, "Pathway to Covering America: Ensuring Quality, Value and Access." The proposal offers detailed recommendations to address the underlying problems of today's healthcare system and expand health coverage. BCBSA President and CEO Scott P. Serota will be joined by Blue Cross and Blue Shield CEOs to release the report.

BCBSA President and CEO Scott P. Serota Discusses Today's Top Healthcare Issues

Wed, 28 Nov 2007 00:00:00 -0500

BCBSA President and CEO Scott P. Serota is interviewed by leading online publications Forbes.com and MarketWatch.com about today's top healthcare issues. Watch the videos here.

National Consumer Driven Healthcare Summit of 2007

Fri, 28 Sep 2007 00:00:00 -0400

The Consumer Driven Healthcare Summit provides the leading forum on the impact and implication of consumer choice for providers, pharmaceutical companies, health plans, employers and other professionals involved with consumer driven care.

Quality and Safety in Healthcare: Results through Shared Commitment

Fri, 14 Sep 2007 00:00:00 -0400

Blue Cross and Blue Shield Association presents "Quality and Safety in Healthcare: Results through Shared Commitment". Explore the innovative ways insurers and providers are working together to improve healthcare quality and patient safety.

SCHIP and Accessibility and Affordability of Private Health Insurance

Sat, 01 Sep 2007 00:00:00 -0400

No description available